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tennessee lottery commercial

Tennessee Lottery HIT Games

Description

Last year, leading brand communications firm The Buntin Group took home the North American Association of State and Provincial Lotteries Award for TV Humor for a Tennessee Education Lottery spot that featured a parody of a classic karate movie. When the client wanted to bring back the popular game, the creative team jumped at the chance to create a new 30-second spot for this fan favorite.

This was a game worth playing over and over – a well-loved classic, or rerun, if you will. Considering the present challenges for production and a modest budget, the resourceful team searched hours of stock footage and were surprised to find a recognizable Roy Rogers movie in the public domain. It provided the perfect backdrop and follow-up to the Instant Game family called HIT.

Film advertisement created by The Buntin Group, United States for Tennessee Education Lottery, within the category: Gambling.

Film advertisement created by The Buntin Group, United States for Tennessee Education Lottery, within the category: Gambling. ]]>